2. TYPES OF INFORMATION COLLECTED (2.1) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site and Services (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site.
We also use small pieces of information that a website sends to your computer’s or smart phone’s hard drive while you are viewing the site (“cookies”) to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Site and Services. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them). Persistent cookies can be removed by following your browser help file directions. If you choose to disable cookies, some areas of the Services may not work properly or at all.
(2.2) PERSONAL INFORMATION COLLECTED. In order for you to access certain services and to purchase products that we offer via the Site and Services, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); and (2) Demographic Data (such as your zip code, age, and income). We do not collect Financial Data (such as your account or credit card number), such data may be collected by third party vendors for payments processing. If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information. We also collect personal health information, including your health history, but only if and at such time as you provide such information and content.
We use commercially reasonable efforts to ensure that the collection of Personal Information is limited to that which is necessary to fulfill the purposes identified in Section 3, below. We will not use your information in a manner different than the purpose for which it is collected, without obtaining your consent prior to such use.
(2.3) POSTING. We store and may publicly display the information that you submit or post to the Site for public display, such as ratings, reviews, photos, compliments, and the information that you display as part of your account profile.
(2.4) CONTACTING SMILEY FORMS. If you contact us to provide feedback, register